London Fashion Week AW25 has rolled into town like a glittering circus, complete with runway shows, exclusive parties, and the inevitable chaos of influencers striking poses in the middle of busy streets. This season, however, designers are putting celebrities to work, blending art and performance in ways that leave audiences both dazzled and intrigued.
Harris Reed set the tone by transforming actress Florence Pugh into his muse, draping her in avant-garde designs that blurred the line between fashion and performance. Meanwhile, American actress Debi Mazar joined the ranks of Jennifer Saunders and Dianna Agron, stepping into the spotlight for Completedworks’ unique presentation-play hybrids. These events are less about passive observation and more about immersive storytelling, where celebrities become part of the narrative.
Not all stars had to work for their spotlight. Kate Moss was treated to a lavish dinner in her honor by Donna Karan at the iconic Annabel’s, while Sheila Atim celebrated Daniel Fletcher’s debut collection for Mithridate at an intimate gathering in Nexus London. Even London’s mayor, Sadiq Khan, couldn’t resist the allure of fashion, flashing his best smize from the front row at the Harris Reed show.
This season’s London Fashion Week isn’t just about clothes—it’s about spectacle, storytelling, and the seamless fusion of art and celebrity. Designers are pushing boundaries, turning runways into stages and celebrities into collaborators. It’s a reminder that fashion, at its core, is as much about performance as it is about fabric.
