The digital catwalk just got a glamorous upgrade. Following a hushed, invitation-only soirée in London last weekend—where fashion whispered through the halls of The Adria Hotel like a well-kept secret—the virtual doors of 'House of Vinted' swing open tonight. This isn't just resale; it's a sartorial séance, where designer ghosts from closets of influencers like Susie Lau and Victoria Magrath rise again.
Imagine a wardrobe that reads like a trend algorithm crossed with a personal diary. The collections—featuring Gucci, Prada, and other heavyweights—aren’t just plucked from racks but mined from search terms: 'art deco', 'scandi', 'puff sleeves'—phrases that tickle the zeitgeist. Lau’s offerings include a Prada SS20 dress that probably has its own fanbase and a Comme des Garçons skirt that smells faintly of Tokyo vintage shops. Magrath, meanwhile, parts with a Balmain suit that once strutted into her book launch—fabric with a backstory.
Emma Sullivan, Vinted’s Creative Director, calls it "joy redistribution." It’s the thrill of a treasure hunt—where a Margiela 'Tabi' shoe isn’t just footwear but a relic from someone else’s fashion pilgrimage. Lau admits she’s usually a "clothing hoarder," but here, curation feels like style philanthropy. Magrath’s 'Art Deco Déjà vu' theme? That’s nostalgia repackaged for someone else’s future selfies.
