When the super-luxury watch brand asked LUX magazine to create an exhibition on the theme of "Women and Speed" during London's Frieze Art Fair, they decided to take an unconventional approach. The topic of women and speed may seem contradictory considering women have often been portrayed as slow and gentle subjects in art, while men are associated with fast cars and racing.
The exhibition, titled "Women and Speed," aimed to challenge these stereotypes and explore the relationship between women and speed in art. The curators, Maria Sukkar, Mollie Dent-Brocklehurst, Maryam Eisler, and Angeliki Kim Perfetti, created an original narrative around this theme.
The exhibition featured a variety of artworks that depicted women in connection with speed. One notable piece was a polaroid photograph of Blondie's Debbie Harry, capturing her vibrant energy. Another artwork showcased a female racing driver, highlighting the presence of women in the fast-paced world of racing.
In addition to these contemporary artworks, the exhibition also included celebrated works by renowned artists. The opening of the exhibition was attended by prominent figures from the London and international art collecting community.
The exhibition took place at the Richard Mille flagship store on Old Bond Street, creating a unique setting for the art curation. Guests had the opportunity to view the artworks up close and immerse themselves in the narrative created by the curators.
By challenging traditional portrayals of women in art, "Women and Speed" offered a fresh perspective on this unconventional pairing. The curators aimed to break stereotypes and highlight the dynamic and empowered presence of women in a world often associated with speed and masculinity.
Overall, the exhibition provided a thought-provoking exploration of the relationship between women and speed in art. Through a diverse range of artworks, the curators successfully conveyed the message that women can be both fast and powerful, challenging societal perceptions.